LA County Assessor Jeff Prang

Jeffrey Prang

Quick take Incumbent since 2014. Says he modernized the office, improved tax relief access, and wants to keep doing the job. Very much the “keep the machine running” option.
Vibe Institutional, endorsed-to-the-gills, not exactly exciting.
What The LA Voter Guide thinks Yep, he's our choice. Good enough.

Stephen Adamus

Quick take Works inside the Assessor’s Office and is running as the “this place is corrupt and I’ve seen it” candidate.
Vibe Whistleblower energy. Big claims, not a lot of campaign infrastructure.
What The LA Voter Guide thinks Interesting, but maybe not the whole answer.

Rob Newland

Quick take Real estate appraiser and housing economist who wants to use assessor data for housing transparency, vacant property mapping, and illegal short-term rental tracking.
Vibe Nerdy in the useful way. Actually trying to make the office do something more interesting than paperwork.
What The LA Voter Guide thinks Fine.

Steven Palty

Quick take Tax consultant focused on reducing the tax burden and finding waste or fraud.
Vibe Tax guy running for tax office. Checks out.
What The LA Voter Guide thinks Not really where we’re landing.

Sandy Sun

Quick take Certified appraiser, longtime Assessor’s Office employee, and repeat candidate for this seat.
Vibe Has run before, has not broken through before.
What The LA Voter Guide thinks Not enough here.